HISTORY OF THE ADVERT OF MULTANI MITTI SOAP: Multani mitti is the name given to it after the city of Multan in modern-day Pakistan, where it originated. Fuller’s earth has been used in the Indian subcontinent since at least 1879. While its domestic use and transportation by local carts predate the 1800s in the Sindh region, rail export was first recorded in British India in 1929.
